Reputation Management needs 24×7 Attention – Andy Marken
It used to be that a small team of people were responsible for the organization's reputation management efforts/activities. OMG those days are gone and they're never coming back. Today reputation management is a 24x7 job that is the responsibility of everyone on the team. Sure management sets the tone/direction but someone (even outside the organization who doesn't know squat) can bruise/tarnish the organization's reputation with inuendos, half-truths or lies. If you think the current wave of cyberbullies is a passing fad, think again. Those types of people are here to stay. All you can do is focus on doing your best.
The article is at : Reputation Management
Content created by Andy Marken, Marken Communications
e = andy AT markencom DOT com