Interview with BulkyPix – E3 2011
June 7, 2011, Electronic Entertainment Expo, Los Angeles—We talked with BulkyPix cofounder Vincent Dondaine about their products and the directions for short-run games. The company is a spin-out from Vivendi on-line.
They started by releasing games on iOS and are now moving to develop more Android and console productions. The branding strategy is to place their company name on any game they worked on. They're using smart phones as their entry point but are planning to focus more on high-end games in the future. As both a publisher and developer, they've created an apps store for businesses to help with marketing, as well as for developers to help with content creation. Now they are starting to develop 3-D and multiplayer games.
They are capable of doing a turnkey development for anyone, but prefer a coproduction model where they receive 15 percent of the revenue. Their catalog includes a mix of premium and free games, many using the iPhone as the first platform, then migrating to other platforms over time. Their development environment for games is Linux based and the multiplatform development system uses a common game engine across all devices.
Most of their games are intended to be played for 3 to 6 hours and all are replayable and meant to be played in short segments. The games are focusing on entertainment value. One new platform they are starting to move into is smart TV. Intel-based set-top boxes with a USB keyboard work well for the segment. They expect games as apps on televisions in 3 to 5 years.