SanDisk – HQME @ Flash Mem Summit
At the Flash Memory Summit, Sandisk discussed their participation in the new consortium for HQME - High Quality Mobile Experience . The group was formed to discuss and standardize the QOE for the deliery and viewing of mobile content. The statistics are that 60% of the net capacity of mobile networks is used for mobile video (both upload and download).
Mobile data is growing at a very fast pace of 3900% over the next few years. Download traffic for mobile has shifted to having over 30% of peak traffic be associated with Netflix. This is an issue, as 81% of of users have told surveys that they will bailout from an application or a viewing session when the data start to re-buffer and pause. Issues that cause this are jitter, quality of the line, latency, network bandwidth and power.
The HQME is addressing these issues by developing specification for caching of the data. This caching has manual aspects, involves explicit data capture specificaitons, and analytics (implicit) data capture tools. The goal is to have a unfied caching methodology for content creatiors, delivery providers, device manufacturers and applicaiton developers.
The HQME is holding a Developer Day, hosted at the Vodafone Xone, Redwood Shores, CA on November 3, 2011. Registration is free, and can be found at http://www.hqme.org/devday. The site also has a full HQME SDK that is available for download at the developer day registration page.