Saturday, March 25th, 2017

August 2015 – The Churchill Club held a 1:1 breakfast conversation Aston Martin CEO Andy Palmer and industry luminary Geoffrey Moore early in the morning mid-August. Aston Martin is famous for creating some of the most beautiful cars in history and is not a high volume, mass market car manufacturer – it is still primarily [...]

May 21, 2015, Imagination Summit, Santa Clara, CA– Kurt Moore from Texas Instruments talked about automotive functions and how they are changing by adding more semiconductor technologies. These technology changes are also driving the auto manufacturers to reconsider their primary objectives and business models, as the industry drivers become greener, safer, and still more fun. [...]

June 2015 – This year the SID Display Week conference makes it way to the heart of Silicon Valley to the San Jose Convention Cetner. This conference which is one of the premier events of the display manufacturing and design industry. The conference has many aspects this year : A full day of a business [...]

December 15, 2014, IEDM, San Francisco—Hideo Inoue from Toyota talked about the potential future innovations in automatic driver assistance systems in automobiles. The advances in processing power and continued device shrinks will enable more integrated assist, safety, and automation in future cars. The key is the increased intelligence available. One area is a safety item. [...]

March 25, 2014, GPU technology conference, San Jose, CA—Kobi Ben Zvi from Mishor talked about heads-up displays and augmented reality for cars. There is an ongoing trend to include more augmented reality functions in cars to provide greater ease of use, safety, and greater access to relevant information. The advance of augmented reality in cars [...]

December 2013, Greenliant has just introduced an industrial/automotive grade targeted eMMC NAND Flash SSD with a small form factor BGA assembly. Available in the 4G-32G configurations of MLC NAND, with future products approaching 128G, the products address the growing memory needs for in-cabin applications. High density memory has been a challenge in the automotive arena [...]

January, 2013, CES, Las Vegas—We talked with Judy Chen, president of MHL about the Mobile High-Definition Link Consortium about their efforts to expand their footprint. The organization is working to establish technology standards for audio-video connectivity for mobile devices. The phone is the first device to include this interface as a integral part of the [...]

October 2012 – At the Renesas Devcon 2012, we met with Amrit Vivekanand, Ritesh Tyagi, and Nelson Quintana regarding the MCU segmentation, features and support offering that is targeted at the automotive marketplace. Renesas holds the #1 position in the world on traditional automotive MCU products. By traditional automotive that means 125oC operating temperature, long [...]

October 24, 2012, Renesas DevCon, Anaheim, CA—We talked with Amrit Vivekanand and Brian Pluckebaum about automotive and infotainment products. The increases in internal and external communications is driving new functions in the automotive markets. The emerging vehicle-to-vehicle communications will impact the automotive functions greatly. The area still has a great need for standards, protocols, etc., [...]

October 23, 2012, Renesas DevCon, Anahiem, CA—A panel moderated by Martin Baker considered the challenges of developing new categories of automotive products. Panel members were: Peter Aboud form Altia, Ken Batts from Toyota, Scott Chemello from Bosch, Mike Grimes from GM, John Mills from SimuQuest, Thierry Rolina from Elektrokit, and Ian Wright from WrightSpeed. Baker [...]