Thursday, March 23rd, 2017

March 2016 – Web, app and live customer service provider recently concluded a survey of over 3000 consumers to get their opinions on the Smart Home marketplace. The survey covered both owners and potential buyers of Smart Home devices and their experiences with them. The key issues were around the areas of complexity, cost, [...]

January 2016 – This February, the next installment of the annual Digital Entertainment World  Expo is being held.  Once again in Los Angeles over the 3 days of Feb 9-11, the event is covering the areas of gaming, TV, film, branding, advertising, licensing, music and innovation.  The digital media marketplace is in the middle of [...]

 January 2015 – Marie Kristine Schmidt describes Bang & Olufsen as a brand of passion. People working for this company have passion and pride, they thrive. “You wouldn’t believe how many people work at this company for as long as 40 years” she states. She had been working in the fashion industry before she joined [...]

July 22, 2014, Casual Connect Conference, San Francisco—James Zhang from Concept Art House presented his views on art quality in smaller-scale games. The artwork can affect user engagement and retention, drive the design and monetization of the game, and provide a basis for branding and appeal. Starting out with ads for the game, the quality [...]

April 2014 – In a briefing with Sparksfly, we got an overview of their new social media manager. Typically these “aggregation” style services and apps are targeted at the B2B marketplace. These are designed to produce metrics and quantify information on how well media campaigns are doing across trade press, mass market press and social [...]

March 26, 2014, GPU Technology Conference, San Jose, CA—David Hilton from MotorCity Engineering showed how brand and style affect design in an automotive environment. Although the reference point is automobiles, the concepts are applicable to other areas. A car designer has to combine materials, engineering, and appropriate art to design a car. The design results [...]