September 2014 – At the Games Beat 2014 event, the exhibit area was not filled with gaming companies and designers; rather it featured the monetization partners for mobile, social and casual game developers. The shift to mobile platforms for casual and social games has made the Free 2 Play (F2P) model with in-game purchase the…
March 2014, Game Developers’ Conference, San Francisco—The gaming industry is going through changes and is seeing more pressure to measure and show results. Some of the issues are cost of loyal users, competition and limited markets, too many games being the same, and targeting isn’t accurate enough. As a result, it is important to optimize…
October 29. 2013, GamesBeat Conference, Redwood City, CA—Michael Metzger from Covert and Company had a chat with Steve Wadsworth from Tapjoy. They discussed the need to build a mobile business for revenue and effective user acquisition. How are mobile ads driving the mobile space? First, advertising wants to be where the people are. They want…
October 11, 2012, TV Next Conference, Santa Clara, CA—The role of apps in TV and entertainment is growing, causing changes in all areas of the industry. A panel comprised of Eric Anderson from Samsung, Brian Glicklich from Glenn Beck TV, Tom Morgan from Net2.TV, and Kun Gao from Crunchyroll considered the issues. Mark Donnigan from…
March 21, 2012, Over-the-top TV Conference, Santa Clara, CA—A panel discussed the monetizing strategies for the OTT, TV everywhere, and multi-screen jungle. Tom Morgan form MediaD.TV moderated the panel which was comprised of Scott Brown from Nielson, Brent Horowitz from Freewheel, Eric Goldstein form Disney ESPN, and Sam Chang from LG Electronics. Monetizing content has…