cmo

Featured Content | Interviews | New Technology | Partner Event Reviews | Tradeshows

Interview with Gibson CMO Cesar Gueikian at NAMM 2019
ByPC 02/15/201902/20/2019

M&E Tech’s Pallab Chatterjee talks to the new Gibson Guitar Chief Merchant Officer (CMO) Cesar Gueikian about the iconic company and the new focus on their merchant activities and products. The interview can be seen at Gibson CMO Cesar Gueikian at NAMM 2019

Read More Interview with Gibson CMO Cesar Gueikian at NAMM 2019
Featured Content | New Technology | Tradeshows

Churchill Club – CMOs speak on future directions
ByPC 08/26/2012

July 2012 – At the Churchill Club’s annual CMO talk, the Chief Marketing Officers of Google, Dreamworks, Intuit and SAP held a directed discussion on where the role of marketing fits into business directions now and in the future. The opening of the event was a discussion on where the CMO role fits into the…

Read More Churchill Club – CMOs speak on future directions