expectations

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    Privacy Blind Spots

    ByTets

    April 20, 2015, International Association of Privacy Professionals, San Francisco—Jeff Northrop talked about the growing importance of privacy within the framework of today’s culture of openness. The changing requirements have created a need for better design oversight on privacy issues before release of the latest app. Privacy issues are growing with many responses. The EU…

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    Spend Shift

    ByTets

    October 15, 2012, CEA Industry Forum, San Francisco—John Gerzema from Brand Asset Consulting talked about changes in values in consumer space since the great recession, and how these changes affect the way we buy, sell, and live. Through studies crossing brands, values, and behaviors, we are saying significant changes in consumer behavior. Consumers are now…