September 2014 – One of the keynotes was on the topic of transmedia licensing which was titled Hollywood IP: From the big screen to mobile devices. The panel featured Michael Pachter of Wedbush Securities as the moderator and Peter Levin of Lionsgate along with Chris Petrovic of Kabam. Lionsgate is fresh off an acquisition of…
September 2014 – At the Games Beat 2014 event, the exhibit area was not filled with gaming companies and designers; rather it featured the monetization partners for mobile, social and casual game developers. The shift to mobile platforms for casual and social games has made the Free 2 Play (F2P) model with in-game purchase the…
October 29. 2013, GamesBeat Conference, Redwood City, CA—Michael Metzger from Covert and Company had a chat with Steve Wadsworth from Tapjoy. They discussed the need to build a mobile business for revenue and effective user acquisition. How are mobile ads driving the mobile space? First, advertising wants to be where the people are. They want…
October 29. 2013, GamesBeat Conference, Redwood City, CA—Dean Takahashi spoke with Mark DeLoura, the senior advisor for digital media at the White House Office of Science and Technology. The talks covered a wide range of topics including coding literacy, analytics, game-brain interactions and research, and areas of applications. How did you get this job? I…
October 29. 2013, GamesBeat Conference, Redwood City, CA—Christina Farr from VentureBeat had a fireside chat with Robin Hunicke from Funomena about developing feeling first games. Focusing on feelings helps inform game design, builds teams, and attracts new audiences. Feelings in games start with rules that engage the players. The creative dynamics leads to feelings. The…