Broadcom Connectivity
December 8, 2011, San Francisco—We talked with Broadcom about their recent survey on connectivity. JZ Analytics conducted the survey in November and surveyed 1025 individuals. The respondents provided a quick look into consumer habits and expectations for connections to others.
A growing number of people are experiencing connectivity withdrawal, where the person feels stress or anticipation from not being able to get online. 35 percent of all respondents experience withdrawal and of those experiencing this effect, one third of them say it happens at least once a week.
This lack of connectivity is surprising, considering that the average number of wireless devices, including PCs, smart phones, tablets, portable video game players, portable music players, and other WiFi enabled devices, is 3 or more for 55 percent of all respondents. Almost a quarter of the people have 6 or more wireless devices within their household. The number of wireless connected devices has jumped from 1 or 2 as recently as 2 years ago.
All of this connectivity comes at a price. The configuration process is happening more often and most people do not like to do the work. Pairing up connections and (if set) supplying encryption keys is error prone and time consuming. In fact, almost 71 percent of all users connect through a wired connection, even though almost 90 percent would prefer a wireless connection. There is room for simpler connectivity technology.
87 percent of these people consume more than 10 hours of digital content (web surfing, online video, email, etc.) per week, at home and at work. Almost one third view over 30 hours per week, and 15 percent get over 40 hours. On top of the tethered content, over half of the respondents consume over 5 hours of content per week while mobile.
For video specific consumption, user generated content gets 58 percent of the attention, followed by streaming video. Video downloads of shows and movies gets about one quarter of the viewing time. 68 percent of the viewers watch two or more videos a day, compared to 28 percent who don’t watch anything. If this streaming content was available on any platform, especially the wireless ones, 62 percent of the people would use the service. For those in multi-resident households, 55 percent would like the capability so they would not have to compete for the remote.
