Got Your 6 NAB Sponsor
April, 2014, NAB, Las Vegas—Chris Marvin from Got Your 6 expressed the organization’s position and main messages. The group is working to help veterans gain employment and become re-integrated in their communities. These efforts are a far cry from the reception that the Vietnam veterans got when they returned to the States.
Over the next five years, more than one million service members will exit the military and re-enter civilian life. Even though most Americans know of someone who is a veteran, most people don’t consider the group as a resource. The returning veterans will be facing a difficult transition back into civilian life, but the organization is working to east that transition. The Got Your 6 campaign ensures that they return home to be seen as leaders and civic assets.
One goal is to help people understand the unique challenges and opportunities our veterans face upon their return. Got Your 6 provides tools, platforms, and resources that Americans can use to better understand veteran and military culture to help those returnees. Got Your 6 is a collaborative campaign, and Be the Change, Inc.—a national 501(c)(3) not-for-profit organization—serves as the organizing body and fiscal agent. Within the campaign are more than 60 major stakeholders and partners from the public, private, and nonprofit sectors.
The entertainment industry is the catalyst for the campaign’s message. The media industry has the greatest reach and influence in the US. A robust awareness campaign fosters understanding and draws attention to the work that the campaign’s nonprofit partners are performing on the ground. The media campaign drives awareness through coverage, script integration, events, and support from talent and executives in the industry.
As part the activation campaign, Got Your 6 focuses on six key pillars of veteran reintegration: jobs, education, health, housing, family, and leadership. In each pillar, a nonprofit partner of Got Your 6 has established a tangible and measurable goal to demonstrate that veterans are leaders and assets in our communities. With the help of the Clinton Global Initiative, Got Your 6 tracks and reports on the metrics behind these goals.
