April 2015 – The trend from the three big “A” companies at NAB – Autodesk, Adobe, Avid – were all showing collaboration in the cloud as the main theme. While the individual companies also highlighted enhancement to the point tools in the content creation flow, the commonality was that projects are moving away from single…
April 2014 – At NAB 2014 in Las Vegas, Avid held their annual press and customer conference that was lead by new CEO and continuing board member Louis Hernandez Jr.. The well choreographed event presented the new Avid license and product rollout model called Avid Everywhere to a standing room only crowd. Mr Hernandez gave…
April 7, 2013, National Association of Broadcasters, Las Vegas—We talked with Avid about their latest tools. The latest creative tools start with Media Composer 7 for nonlinear editing, now available starting at $999 USD. The new version features accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations….
March 19, 2013, GPU Technology Conference, San Jose, CA— Shailendra Mathur from Avid described a new toolset that allows editors to smoothly transition their monoscopic storytelling skills to the stereoscopic format. The tools enable users to take advantage of existing assets and workflows. One goal was to preserve editing and data management functions, operational speed,…
April 15, 2012, NAB, Las Vegas– Avid announced new tools for staged transitions in workflows to keep them in parallel. These software upgrades and changes take advantage of increased storage capacity and higher performance computer systems. The storage and asset management software has increase capacity for more access, including online. These tools allow real-time media…
April 10, 2011, NAB, Las Vegas—Avid is looking to address the convergence of broadcast and IT in the industry with their latest tool releases. Considering that the only 30 percent of the broadcast industry has converted to HD, they are adding to their product lineup to enable more broadcasters to move to their file-based flows….