Casual Connect 2015 by Dylan Chatterjee
August 2015, Casual Connect is a mixture of app developers and mobile game giants, as well as advertising behemoths and a slew of other types of marketing companies, user acquisition, user engagement, etc. Some of the standouts at the show were Clicksmob a mobile performance network, Appsflyer which provides a dashboard to help you run an affective ad campaign, and Gamblit a company that is bringing the worlds of gambling and mobile gaming together.
Clicksmob helps generate traffic which in turn helps generate ad clicks and helps generate revenue advertisers. They have a massive network of publishers that is constantly growing due to Clicksmob’s easy to use dashboard, instant service, and these things together allow them to generate very high quality traffic for advertisers. Clicksmob provides advertising that is very low risk or even risk free on a variety of metrics whether it is on a CPI, CPA or CPL basis. Their real time optimization allows them to tweak current campaigns to be more effective over time. Clicksmob offers their services for Android and iOS and works with phones in 150 countries.
Appsflyer works with a huge network of ad agencies and provides an easy to use real time dashboard allowing you to get instant data to increase your ROI of all your ad campaigns. The dashboard also allows you to run retention and cohort analyses to see what campaigns you are running are the most effective so you can avoid wasting money on ineffective campaigns. Appsflyer offers a unique analytics tool called OneLink that uses a single link across all platforms: iOS, Android, Windows phone, Web, email, QR codes, social, etc; and offers attribution no matter what click to conversion path was taken. What OneLink allows you to do is further optimize where you should but your advertising money.
Gamblit is a company that is bringing gambling to mobile, or at least trying to despite the massive legal hurdles that it faces with different gambling laws in each state. Their games are currently for sale in the UK however and they do allow you to play games that will give you the chance to win actual money! They also cost money per play as well obviously. Their games all comply with gambling requirements in the areas where they are sold and Gamblit is also selling giant tablet like installations with their games on them that can be installed in casinos so people can play familiar and fun mobile games while enjoying the excitement of gambling in a fun and friendly atmosphere of your favorite casino.
