Growmobile Engagement & Acquisition Services by Dylan Chatterjee

September 2015, At Casual Connect San Franscision, we had a chance to visit with Growmobile. They offer user acquisition services as well as user engagement services. This is unique in the marketplace because usually companies typically focus on one or the other as a service. By offering both Growmobile is able to use the acquisition data it gathers to create more affective engagement services. It also presents both these services through well designed, easy to navigate dashboard that help guide the user to the best choice for the type of campaign being run.
Growmobile basic screen

On the acquisition side of Growmobile, their dashboard allows you to create an ad campaign and it shows you what companies you can use for your campaign and how their services differ as well as their minimum price points. You can then select what companies you want to contact to receive a quote for your campaign instead of contacting each company individually. The dashboard also allows you to run cohort-based-analysis and create actionable insights into your campaigns with near real time data with the push of a button. Not only can you get data for analysis with the dashboard, but you can have to dashboard perform seamless optimization of all your campaigns so you can know you’re using your money as effectively as possible between all of your campaigns.

Growmobile Metrics screen
 
After you’ve used Growmobile for your user acquisition, you can then continue to use Growmobile for your user engagement side of your operation. Through the dashboard you can create a CRM campaign for your app and to help you build the campaign the dashboard will use prescriptive analytics to help you create a more effective campaign. You can segment the population you target with your campaign as much or as little as you want and you can choose how you communicate with the campaign, push notifications, in app messages, email, etc. You can also create a multi-step campaign, meaning that you can pick a subgroup for your campaign, and then based on how each person reacts to the chosen communication form, you can have pre-determined secondary responses to further increase engagement.

Growmobile additional metrics